This Kinect Joyride ad is not marketed towards you

Well, unless you’re a douchey family like the one in the video. Otherwise, this ad won’t sell you at all on Kinect Joyride if you’re an average gamer. Of course, Microsoft isn’t targeting the average gamer with this ad. They’re targeting the casual market that will eat this game up like a whale in a feeding frenzy at a Hometown Buffet.

Have you ever been to a Hometown Buffet? I have to say, it’s really good stuff. I mean, it’s average food, but it’s not bad for the price. I hear there’s some killer buffet places in Las Vegas. Dale North always goes on and on about the awesome food he always eats in Las Vegas. I think Dale North enjoys food a little too much, if you know what I mean.

… What was I talking about? Oh right, Kinect Joyride. It’s a thing that’s coming out this November for the Xbox 360.