Recommended Videos Oh, marketing. Apparently, The Edinburgh Zoo has “teamed up” with Activision to promote X-Men Origins: Wolverine. That picture only tells you half of the story. According to the press release, the Edinburgh Zoo also changed that poor little wolverine’s name to Logan out of “respect” for the mutant. We’re left in the dark […]
To celebrate the launch of X-Men Origins: Wolverine the video game in the UK on 1st May, games publisher Activision is sponsoring the UK???s only family of wolverines at Edinburgh Zoo in Scotland, with the lead male wolverine renamed Logan in respect of the Marvel character. PRESS ASSOCIATION Photo. Picture date: Thursday April 30, 2009. Photo credit should read: Steve Lindridge/PA Wire
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Oh, marketing. Apparently, The Edinburgh Zoo has “teamed up” with Activision to promote X-Men Origins: Wolverine. That picture only tells you half of the story. According to the press release, the Edinburgh Zoo also changed that poor little wolverine’s name to Logan out of “respect” for the mutant.
We’re left in the dark as to how receptive he was to the name change, but we’re guessing he’s happy with it. Just look at how happy he is.
OK, many of you might be thinking this stunt was a little overboard. You’re probably right. However, the Edinburgh Zoo recieved something awesome out of this little photoshoot. Activision laid down enough coin to keep the zoo’s wolverine breeding program going until 2010. Pretty nice, right?
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