Lugaru, the greatest rabbit-themed martial arts game ever made, is getting a sequel called Overgrowth. The guys at Wolfire Games have done some of the coolest viral marketing I’ve ever seen from the indie crowd. They’ve given constant game updates on their blog, filmed remarkably insightful design tours of other indie games, and their main marketing dude at industry events wears a kilt and a lumberjack beard.
Perhaps their most interesting attempt at promoting Overgrowth, however, comes in the form of their newly-released Overgrowth webcomic. Don’t let the anthropomorphic character designs or the format trick you, though; this is not a cutesy, unfunny weekly strip full of likeable characters and wacky reflections on gamer culture. This is a fluidly illustrated, often frighteningly violent glimpse into the world of Overgrowth and the characters who live in it. Think Watership Down mixed with Conan the Barbarian.
This should tide me over until the next update on the game’s progress, but a man can only wait so long — I needs me some rabbit-based kung fu, and Overgrowth is still without a release date. Still, this brutal look into Overgrowth‘s universe is a pretty damn cool way to promote the eventual release.
