The launcher has become ‘the Blizzard app’


The URL will live on in our browsers, but the app itself has undergone a name change. Now, when accessing your desktop Blizzard games, you’ll go through the “Blizzard” launcher.

The company updated the application this week with “a small makeover to make you feel more at home in the Blizzard universe,” according to the patch notes.

Previously, Blizzard had this to say about the then-upcoming plan to move away from branding: “When we created, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls — Blizzard and”

So while we knew this was coming, it still feels odd and will take some getting used to. It’s sentimental!

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Jordan Devore
Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random.
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