‘Star Wars is a multi-generational brand’

Good will hunting

If you did not feel sold to thus far in Sony’s conference. If you instead felt wonder and awe and giggling excitement. Well, Star Wars x Disney Infinity has tried to ruin that, to wrench us back down to reality with gross marketing speak and money-making toys.

Boba Fett is exclusive to the PlayStation 4 limited edition, at least “before the holidays.”

Steven Hansen