Sony’s plan for in-game ads starts with Pain

Surely you’ve already heard of the PlayStation Network game Pain. Players know that the game features the ultimate in human slingshotting technology, but what you may know is that the billboards that your shot character whizzes by are capable of showing varied ads that can be changed at any time.

Adweek says that Sony wants to charge different rates to advertisers based on how many people are playing the game. In other words, more people playing logged into their PS3s Pain equals more money for Sony from advertisers.

Right now, all the embedded ads are either Sony-related or totally fake. That will change as advertisers buy into the program, and Sony expects to have 20 games that can handle this type of advertising by next year. 

[Thanks, Mr. Ross]