Cites games and price as big barriers to tackle
Addressing the never-ending tragedy that is the PlayStation Vita’s sales career, Sony has suggested marketing is a problem. After cutting the system’s sales expectations drastically, the company pledged to better promote it.
“Now one thing clear for us that in terms of profitability, we have to do a better job in promoting the PlayStation Vita mobile product,” said Sony CFO Masaru Kato. “How do we do that? Well, gaming business software is the name of the game. So as a fundamental measure, we are putting all — a lot of resources, not just first party, but also asking third parties to put out more attractive software.
“The other thing, well, marketing, pricing of the product, et cetera, I cannot talk about pricing of this platform, but those are the things that we are looking into to improve our profitability in the mobile handheld gaming business.”
If Famitsu‘s reader poll is to be believed, plenty of people know about, and want, the Vita. They’re just not ready to buy it yet, likely due to the prohibitive price, the bullshit memory card purchases, and the empty months between decent games. That Sony actually seemed to mention some of these problems is promising — now it remains to be seen if it’ll do something outside of more empty promises.