Sony claims the PS3 is breathing down Xbox 360’s neck

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We haven’t had much corporate showboating for a while, so here’s Sony’s Peter Dille to set things right. The VP of marketing believes that his company is breathing down Microsoft’s neck, and it’s only a matter of time before the PS3 beats the Xbox 360 in terms of sales. 

“I’m confident we’ll be around in ten years and I can say that because we’ve done it twice. PS3 will be around in ten years and probably much longer than that,” boasts Dille. “We can be passionate fans, but I don’t think they’ll be around in ten years so I’m very confident we’ll pass them within that time frame. We’ve got 31 million worldwide right now — they’ve got 39 million [units sold]. I don’t even need to go out ten years.

 “I’m not going to make any predictions for your interview today other than we’ll pass them, but you look at where we are today and where they are today, and they had an opportunity to sprint as far ahead of us as possible when they had the head start. Well, we’re breathing down their necks and they can see us in the rear-view mirror and it’s not going to take too long to pass them.”

Confident words indeed. Do you think Sony’s tortoise-and-hare approach will see it through in the long run, or has its slow start has been too costly? Also, how many more times can Peter Dille cram “ten years” into a single statement?

End Bosses: Sony’s Peter Dille [IGN]


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