Time for some good old fashioned Sony logic, folks! The PS3 platform holder has earned itself a reputation of being arrogant with years of high prices and awful accompanying PR statements. However, the company believes that it’s not arrogant anymore, because Apple exists.
“I don’t think we are arrogant anymore. I think we can name a company that is a fruit that is in the news a lot about their arrogance. I think they have taken the mantle from us, if we were ever arrogant,” says Sony Australia’s Michael Ephraim. “I don’t think we were arrogant. We know there are a lot of challenges in this space, but we’re very comfortable, especially with 3D across the entire Sony group. There’s no company that can deliver that like we can.”
I’ve never heard of Apple claiming it was the market leader when it wasn’t, telling customers to take out a second job to afford its products, claiming Rumble was a last-gen feature or making fun of the world’s largest third party publisher when it threatened to pull support for the PS3, but I might be living in a strange alternate history where Germany won the war and humans evolved from dinosaurs.
Not that Apple isn’t arrogant, far from it. But acting the prick isn’t suddenly alright just because you found somebody who’s worse.
Apple more arrogant, says Sony [Brisbane Times via CVG]
