Social game survey: Average gamer is 43-year-old woman

Recommended Videos

A survey targeting social gamers, conducted by ISG for PopCap, has revealed a surprising fact: the average social gamer is a 43-year-old woman. I picture a “cougar” still in last night’s make-up, hair sticking up, in a bathrobe, sipping coffee, and playing FarmVille or something similar. The breakdown of the survey, which covered both the US and the UK, says that our average is actually a 48-year-old. Your mom! And get this: 46% of those social gamers are age 50 or over.

The survey says that the social gaming population is over 100 million strong. Revenues of $1 Billion or more are expected for 2010. Out of the 5,000 that responded to the survey, more than 1,2000 play social games on the net more than once a week.

Facebook is their thing, though. Really. 83% of social gamers are down with Facebook. Your mom is probably on Facebook right now.


Destructoid is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy
Author