Should publishers try to profit from user-created videos?

We answer The Question

Last week, it came to light that Nintendo has started making content claims for popular videos on YouTube which feature their products, including “Let’s Play” and other forms of walkthrough content, taking the ad revenue which would have normally gone to the uploader. As the first major sign of corporate intervention in the rapidly expanding form of entertainment which (in all but a few circumstances) necessitates the use of another’s intellectual property, one has to wonder: Should they even be trying to profit from the content their customers create?

Answer The Question for yourself in the comments!