Scribblenauts the start of a ‘mass-market franchise’

Warner Bros. has big in things in store for 5th Cell’s long-awaited DS puzzler Scribblenauts. The game, released today, has been compared to Professor Layton by the publisher, with a belief that it will gain mass-market appeal and herald the start of a whole new franchise.

“The stylized look of Scribblenauts offers something fresh and friendly that doesn’t appear intimidating,” says marketing manager Phil Lamb. “That combined with the addictive gameplay means that it will definitely strike a chord with casual, female and maybe even ‘grey’ gamers.

“What Scribblenauts offers is something akin to Nintendo’s Professor Layton — an addictive and challenging game that has real mass-market appeal all wrapped up in a uniquely stylized package. We fully expect this title to be the start of a brand new franchise in the DS puzzle market.”

I am certainly glad to see Warner is supporting this game. 5th Cell never had much luck when THQ was in charge of its games, mostly because THQ was very bad at promoting them. Lock’s Quest barely got so much as a shred of marketing, so I truly hope that Warner is serious about giving these awesome developers a big spotlight. Time shall tell. 

Now go out and buy Scribblenauts, for God’s sake.

Jim Sterling