Square Enix has been going all out in their recent ad campaign for the upcoming Deus Ex: Human Revolution. Earlier in the summer you could see a lot of these videos on their viral marketing website for the fictional Sarif Industries, but it appears to have been ‘hacked’ by the ‘Purity First’ terrorist group, and we apparently missed it… by about three weeks.
I’m really impressed by the dedication that Square Enix has to the marketing of this project, and the eerie parallels to the real world are both disturbing and exciting. In addition to the video series, the Sarif Industries website has been posting links to real cybernetics developments like an artificial hand that can feel, powering cybernetics with the mind, and a bionic eye that could restore vision. The fact that this stuff really exists and these are issues that we may have to deal with in our lifetimes has me more than a little excited to see how Deus Ex: Human Revolution will handle them.