The key word being “free.” As of update 1.3, Trion Worlds will allow RIFT players to transfer over to “select servers” in their territory as often as once per week. Items, achievements, and titles will be retained.
Guild leaders, if you’re reading this — you’ll have the ability to move your guild’s level and experience, too. Executive producer Scott Hartsman sees MMOs as being “all about playing with your friends no matter which server they’re on, and that’s why we’re offering this as a free service to our subscribers.”
Transfers will stay free for “the foreseeable future, and could become a permanent addition” beyond this summer’s 1.3 patch. Commendable move, Trion.