Quick Hit Football becomes sole NFL-licensed PC game

Quick Hit Football, the free-to-play football strategy RPG, has secured a multi-year licensing deal with the National Football League. The agreement will see the 32 NFL team names as well as their logos and uniforms — along with the logos for the Super Bowl, Pro Bowl, NFC, and AFC — make their way to the browser-based football game this fall. The last time Madden came out for the PC was 2007, so this makes Quick Hit the first officially licensed football game on the platform in three years.

Hans Schroeder, Vice President of Media Strategy and Development at the NFL, praised the partnership as “a key part of our goal to expand and enrich the online experience for NFL fans throughout the year.” That the NFL is willing to lend its license to a social game such as Quick Hit really underscores the recent rise of social gaming. The terms of the agreement were not disclosed, but it would seem to come dangerously close to violating EA Sports’ deals with the NFL and the NFL Players Association, which grants the publishing giant “exclusive rights for action simulation, arcade-style and manager games on the PC, handheld game devices and consoles” through February 2013.

Starting with the 2010 NFL season, Quick Hit players will be able to customize their favorite NFL team in the game, and run the kinds of plays that the team runs in real life. In the past, Quick Hit has made deals with individual NFL players such as Barry Sanders and Randy Moss, but this is a huge step forward for the game. Check out the Quick Hit official website for more details, and to try out the game’s open beta.

Samit Sarkar