PS3 Euro launch in March? Maybe they just didn’t tell the ad agency …

Last month, SCEE boss David Reeves confirmed to Gamesindustry.biz that the PlayStation 3 was on schedule to launch in March of 2007. On hearing the news, the Europeans let out a continent-wide ‘meh’ (except in France, where it is reported that they let out a ‘le meh’) and promptly went back to enjoying their socialized health care and old world culture.

Gamesindustry.biz, who are always on the lookout for ways to make life in the PAL territories more difficult (see our expose next week that pins the Holocaust on them), has apparently spoken with TBWA, the ad agency behind all of those bizarre, psuedo-hip ads that Sony keeps pumping out, and TBWA seems to believe the March launch simply can not happen.

From the article:

Speaking to GI.biz, a spokesperson for advertising agency TBWA said the marketing campaign for the console “launches towards the end of March” – which would suggest that an early March date is unlikely.

Sorry to break the news like this Europe, but it looks like you’ll have to wait a bit longer for the overly expensive new toy. Then again, at this point, you guys are kinda used to being screwed by game companies, so consider this just another friendly reminder that the world loves America more.

(Editor’s Note: Europe, I’m so sorry, baby. They make me type this stuff. I’ve loved you all along. Ever since that night under the Champs Elysee, I can’t stop thinking about you! Why won’t you return my calls? — Eternally yours, Nexypoo) 

Earnest Cavalli
I'm Nex. I used to work here but my love of cash led me to take a gig with Wired. I still keep an eye on the 'toid, but to see what I'm really up to, you should either hit up my Vox or go have a look at the Wired media empire.