Stock jumps over 5%
Netflix is looking to enter the riot business. The company announced that its most popular plan, currently $9.99, will now cost $10.99 / mo. The premium plan which allows simultaneously play on four screens (locations) will jump from $11.99 / mo. to $13.99.
That’s no joke about its stock price; the company hit an all-time high after the plan was announced.
No convenient graphic was available to demonstrate the impact on consumers’ wallets, but somehow I suspect the effect will be minimal.
Let’s conduct an informal, totally unscientific poll:
- Do you have Netflix? Y/N
- Will you keep it with new pricing? Y/N
- Whose account do you use to watch Netflix? (A) Parent (B) Significant other (C) Other family (D) Friend (E) There’s something wrong with you and you pay for it yourself.