PlayStation Move is priced to make a profit

Sony often operates at a loss while Nintendo always prices to profit. Since Sony is shamelessly copying Nintendo in a bid to make the exact same amount of money, it stands to reason that PlayStation Move will be true to the winning formula and get a price designed to make instant cashback. 

“We are pricing Move as if we are launching a new platform,” says Worldwide Studios VP Shuhei Yoshida. “So because the install base of Move will help third party studios create games for it, we benefit by helping those third-parties. But we are not losing money with each one we sell.”

It’s going to be interesting to see how the Sony Wiimote does. I think it’ll sell plenty to those who already own a PS3, but I’m not sure it’ll be a system seller, especially to the mainstream consumers who already own a Wii and don’t really care about HD graphics. Those people already have Wii sports and probably can’t see the point in spending another $300 to get a prettier looking Wii Sports. I could be wrong, but I just can’t see Sony making lightning strike twice in a market that Nintendo’s already cornered. 

Sony: Move ‘priced for profit’ [CVG]

Jim Sterling