Pay what you want for Championship Manager 2010

Yes, it is just like Radiohead, isn’t it?

Eidos is introducing a consumer-friendly pay scheme for Championship Manager 2010, offering players the chance to buy the game for as little as one English pence, plus the obligatory £2.50 transaction fee. You can pay more than 1p if you want, choosing your own price to reflect how much the game is worth. 

“This is the first time an initiative like this has ever been tried in the videogames market,” says general manager Roy Meredith. “This is the best Championship Manager the studio has ever made and we want as many people as possible to try the full new game as once they try it we’re convinced they will come back again and again.”

This is going to be very, very interesting. I can see how this works in the music industury, where a number of bands have very loyal fanbases who want to give away money and support the acts. However, the games industry has very rarely been able to inspire a similar sense of loyalty. I can’t wait to see how deep into the pockets gamers will actually dig for this.