Oculus Rift dev kit backers are getting a free finalized Rift

This guy’s face

Ahead of Oculus Rift pre-orders opening tomorrow morning (price still TBA), Oculus has a nice surprise: the thousands of Kickstarter backers who pledged for a Rift Development Kit 1 will receive a free Kickstarter Edition Oculus Rift (including the pack-in games EVE: Valkyrie and Lucky’s Tale).

“To claim your free Rift, fill out the survey you’ll receive from Kickstarter before February 1, 2016 and provide a shipping address that is located in one of the 20 countries Rift is launching in,” reads today’s announcement. “For those who don’t live in one of those 20 countries, we’re working on an alternative, and you can let us know your preference in the form.”

This is a smart move on Oculus’ part and a good use of that marketing budget. It’s crucial for the company to keep early adopters in its good graces going forward.

Thank you from Oculus [Kickstarter]

Jordan Devore
Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random.