The one thing I took away from this NXE introduction video was just how colorful it is. When you consider that this is a system which has Halo and Gears of War as its premier franchises, I feel this to be a misleading representation of the Xbox experience, new or otherwise. Still, that’s what NXE is all about, I think … misleading people.
Anyway, this is the first thing you will see upon booting up the New Xbox Experience … the first thing that doesn’t involve three red lights, anyway. As you can see, it promotes everything that the Xbox 360 is known for — racing cars, big trees and music that sounds like it’s a few notes away from being the Jurassic Park theme.
I can’t help but feel that Microsoft is playing to an audience that doesn’t exist. It would be like if the writers of Married With Children and Frasier swapped places for a day. The 360 install base is not the right audience for the vibe that MS is trying to give off. I understand that Microsoft wants to coax new people, but those new people have to be there already to see the NXE in the first place, don’t they?
Who knows? Perhaps Microsoft’s marketing campaign will pay off and we’ll suddenly see an influx of trendy Apple fans who will buy into The ‘Soft’s new “casual” gimmick. Personally, if I were MS, I’d be concentrating on keeping the market I already have before worrying about other people’s.
