No More Heroes 2 store opens up for a limited time

In what has to be one of the coolest strokes of marketing ever the PR team behind the launch of No More Heroes 2 in the UK and British fashion label Chateau Roux have conspired to bring the game’s Airport 51 clothing store into real life. In case you haven’t played either of Suda51’s masterpieces Airport 51 is where Travis Touchdown goes to buy new badass t-shirts and the like.

Unfortunately, the store will not be selling all of Travis’ badass t-shirts and from the photos above they’re kind of half-assing the whole thing. The store will be full of Suda51 approved clothing, presumably from the Chateau Roux label. Accompanying the store will also be a life-size model of Mr. Touchdown himself, which you can see below is dressed to impress.

Chateau Roux is a little too indie rock for my taste, but if you live in the UK and want to pretend you’re an Otaku assassin for a bit then head over to 17 Newburgh St, London W1F 7RZ between now and June 4 to check it out.