Can’t find a Wii? Think Nintendo are being stingy with their stock to create an artificial demand? That’s crazy talk.
Today, Nintendo released this photo taken at their North Bend, Washington distribution center. According to Nintendo, it depicts employees hard at work preparing thousands of Wii for shipment to retailers. Nintendo says that it has tripled its distribution workforce to meet the high demand for the system, producing 1.8 million Wii systems a month, nearly twice what was produced at the same time last year. See, they’re trying. They promise.
But just hold on one second, Nintendo! This isn’t a picture of workers preparing Wii systems at all! In fact, I don’t see a single Wii console in this picture. Oh, Nintendo! You are sharp, but we are the Internets, and you can’t pull the wool over our eyes.
Today at 8 a.m PST (11 a.m. EST), we’ll be hopping on a call with Nintendo’s Reggie Fils-Aime, who is set to talk about Wii supply and demand through the holidays and beyond. Check back later for call details, which will most likely translate into “You ain’t gettin’ one, and we’re still making a fortune.”