Nintendo still wants a longer console lifecycle and ‘everyone’ to own one

Duh, but the confidence is interesting

Nintendo is at it again, riding high on the Switch. Following their conquest of the Wii U’s lifetime sales in a fraction of the time, a recent investor Q&A once again cemented their idea of pushing the Switch as often and as long as possible.

Speaking on the Switch, Shigeru Miyamoto noted, “When you think about what can be done with the Nintendo Switch as a device that can be taken on the go and that every person has in their hands to play, you realize it has many features not available on any other hardware to date,” Miyamoto said. “Nintendo also has a system in place whereby the software developers focus on these hardware features in their development efforts for the continuation of the Nintendo Switch business. Up until now, the hardware lifecycle has trended at around five or six years, but it would be very interesting if we could prolong that life cycle, and I think you should be looking forward to that.”

He wasn’t done though, as he also re-iterated that the idea is to peddle multiple units to families: “In terms of corporate activity, there are a variety of risk factors, but if we can popularize Nintendo Switch among a broader consumer base I think most of the problems will be resolved. The marketing strategy going forward is to instill a desire to purchase Nintendo Switch among a wide consumer base in all the regions of Japan, the US, and Europe. Our ultimate ambition is for a Nintendo Switch to be owned not just by every family, but by every single person.”

I’m anxious to see how things are going in five year’s time. Will there be a new Xbox or PlayStation by then? Or something new entirely that throws a wrench into Nintendo’s plans for domination? Will they even reach 100 million units sold by then and be anointed into the upper echelon of console sales with a few of their past successes? And what of the 3DS, if that line is even going to still exist given that the Switch is portable?

It’s a lot to take in, but we’ll all be along for the ride together.

Q & A [Nintendo]

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Chris Carter
EIC, Reviews Director - Chris has been enjoying Destructoid avidly since 2008. He finally decided to take the next step in January of 2009 blogging on the site. Now, he's staff!
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