Nintendo just announced it has sold more than 21 million Nintendo DS(TM) systems worldwide. This marks a rate of approximately 23 Nintendo DS systems sold per minute – that's nearly one every two seconds – non-stop since its launch on November 21, 2004. (PRNewsFoto/Nintendo)

Nintendo says the DS needs a ‘big hit title’

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Look out people! DS sales in Europe are declining, and as the prophecy has foretold when the screens of dual start to set in the West the end shall come. Thankfully Nintendo has a plan to save us from this impending apocalypse. The DS needs a hit game!

In a recent financial briefing Nintendo President Satoru Iwata discussed how well the PS3 and Xbox 360 were doing thanks to back-to-back major title releases in 2010 and then stated, “On the other hand, the sales of Nintendo DS hardware in Europe are showing a year-on-year decrease, unlike the United States market. While Wii has been embracing big hit titles since the latter half of 2009, not many strong titles to significantly drive hardware sales have been launched for Nintendo DS for a while.

“So, we recognize that we are coming to the stage where we need to offer a hit title that can gain social phenomena and catch our customers,” he concluded.

If I may offer some conjecture to his point, could it possibly be that sales in Europe are slowing down because everyone in the world already owns a DS? Whatever the reason is, I think Nintendo’s “problem” will be over relatively soon.

Nintendo: DS in need of a ‘big hit title’ [CVG]


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