New Sony Santa Monica logo looks less like it belongs on an Ed Hardy shirt

This is a good thing

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Sony Santa Monica, the studio behind God of War and helping hand on a bunch of other things, has a new logo. I like it. It also has more versatility than the previous Ed Hardy scrawl, as seen with the Hohokum color scheme. I appreciate a logo morphing itself to accommodate whatever it’s trying to brand.

Or maybe that’s more subtle and insidious.

Looks nice, though.


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