Earlier this afternoon, publisher Activision confirmed that another title in the Call of Duty franchise is slated for release this year — holiday, to be somewhat exact.
No substantial details were given during the recent earnings call, but we did learn that the publisher believes the Call of Duty user base will continue to grow through sales of the new title, map packs, and a splash of marketing for older titles.
“… this holiday, as we eluded earlier, we plan to release a new Call of Duty game,” Activision Publishing CEO Mike Griffith said. “We expect that the global Call of Duty user base will continue to grow driven by expected high attach rates, and news sales of hardware, and new downloadable map packs which should continue to keep current players engaged while attracting new consumers to the brand.”
Activision is keeping sales expectations in check — it doesn’t believe this latest entry in the series will do as well as Infinity Ward’s last, but it still maintains it’ll be “another big and exciting year for the franchise.” So, to Vietnam we go, right?
Published: Feb 10, 2010 04:51 pm