It might only have been a few hours since we last told you about EA’s latest Dante’s Inferno promotional stunt, but I couldn’t help wanting to post this commercial they put up for the “Circle Cycle,” which is apparently that “big wheels like cycle” product the viral marketing “tips” hinted at this afternoon.
It looks just like a legitimate toy commercial, including the overenthusiastic narrator and children looking hopped-up on something more potent than sugar. Plus, that kid’s Dante costume looks like the in-game character model. I wouldn’t be surprised if the Circle Cycle made an appearance in the actual game.
For my part I almost hope this would make it to market. Then someone could buy it an use it in this year’s Big Wheel Rally.
Check out the video below.
Published: Jan 22, 2010 09:30 pm