NBA Live 09: Because you’re a champion

I’m just not that into hip-hop in general, but when I hear something as obviously manufactured and simple as the song featured in this NBA Live 09 trailer, it makes me want to hurl. “Champion” by Flipsyde features (and is produced by) Akon, best known for grinding with an underage girl onstage in Trinidad, and the song would probably have fallen by the wayside (since it’s completely unremarkable) had he not joined in with refrains of “we ready / yes we ready” and some “oh”-ing. Ugh.

But now, EA has decided to use it in the above trailer, so I was forced to listen to the song while watching said video, which caused me so much grief that I was spurred to write the preceding paragraph. Anyway, in videogame-related news, this rather simple “Champions” trailer showcases some gameplay footage. It also features a profile shot of San Antonio Spurs point guard Tony Parker, who, coincidentally (or perhaps not so coincidentally), happens to be a three-time NBA champion and cover athlete for the French version of NBA Live 09.

In case you’re getting this year’s three basketball sims confused with each other, remember that NBA Live 09 is the one from EA Sports that has two potentially revolutionary new features this year, Dynamic NBA Live DNA and NBA Live Rewind. If you want to try it out, a demo of the game has been on Xbox Live since September 4th and on the PlayStation Store since Thursday. NBA Live 09 will be in stores very soon, on October 7th, for PS3, 360, Wii, PS2, and PSP; hit up the game’s official Web site for more.

Samit Sarkar