Microsoft scores $220 million in day-one sales for Halo 4

Damage to global productivity likely minimized by high unemployment rate

Recommended Videos

You may find this surprising, but Halo 4 is performing pretty well from a sales perspective. Shocking, right? Microsoft released some estimated sales figures for the game’s first day performance and they total more than $220 million. That’s a whole lot of Master Chiefs.

Microsoft’s PR made a point of comparing this figure to the opening day numbers of major motion pictures, pointing out that the all-time record holder in that totally different medium (Harry Potter and the Deathly Hallows pt 2) did not make this much money in the same length of time. It’s kind of a silly comparison to make in the context of an individual game’s success (there are a lot of factors, after all), though it does reinforce the perspective that games are reaching more and more people every year.

But my absolute favorite part of this story is a quote from Microsoft Studios VP Phil Spencer, which was included as part of the press release: “We’re thrilled that ‘Halo 4’ has emerged as the biggest U.S. entertainment launch of the year,” he said.

Well, Phil, tomorrow is another day.


Destructoid is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Helldivers 2 players receive Quasar Cannon and Heavy Machine Gun Stratagems to support Automaton obliteration
helldivers 2 heavy machine gun HMG quasar cannon stratagems unlocked
Read Article The Witcher 4 development is forging ahead at CD Projekt Red
The Witcher 4 update
Read Article Bungie reveals Into the Light weapons are time-gated and Destiny 2 players aren’t happy
Related Content
Read Article Helldivers 2 players receive Quasar Cannon and Heavy Machine Gun Stratagems to support Automaton obliteration
helldivers 2 heavy machine gun HMG quasar cannon stratagems unlocked
Read Article The Witcher 4 development is forging ahead at CD Projekt Red
The Witcher 4 update
Read Article Bungie reveals Into the Light weapons are time-gated and Destiny 2 players aren’t happy