It was… inevitable
The extremely compelling mobile card game Marvel Snap has had a stupendous launch, having raked in just over $50 million USD in revenue since its launch on iOS and Android platforms in October 2022.
The digital tabletop title — the first game from Californian studio Second Dinner — sees players build a deck of heroes and villains from the famous comic book brand, before going to battle in strategic, turn-based gameplay. Players can earn or purchase various new cards in order to build up their deck, and take part in limited-time events, seasons, and tournaments. Currently, the title is enjoying an Ant-Man-themed event, in collaboration with the recent Marvel Cinematic Universe release Ant-Man & The Wasp: Quantumania.
Due to the exciting nature of the game’s roster as well as a short playtime of only a few minutes — Marvel Snap won over a huge community of players at Quicksilver speed. Roughly 12 million players downloaded the title in its launch month with around $30 million in revenue pulled in by January of this year. Of course, many mobile titles enjoy this burst of incredible success in their opening six months, and time will tell whether Marvel Snap will continue to grow over the remainder of 2023. But given the popularity of the Marvel brand, and the overall quality of the game itself. I would expect those microtransaction bucks to keep rolling in for the foreseeable future.
Marvel Snap is available now on iOS and Android platforms. A console version is also in the works.
Marvel Snap hits $50m revenue, 18m downloads since launch [mobilegamer.biz]