Mad Catz gets exclusive rights to make Sonic-branded crap

Sega has continued its commitment to treating Sonic like a two-bit prostitute by striking a deal with third-party peripheral maker Mad Catz. The deal gives Mad Catz exclusive rights to produce a range of accessories bearing the dead smile of everyone’s favorite molested rodent. Hooray for them!

Quite what kind of accessories are in the pipeline is anybody’s guess, but Mad Catz is sure to make good use of this new deal. Expect all sorts of bright blue controllers, Wii balance boards, charge stations, and whatever other nonsense that peripheral makers like to spew up.

Oh Sonic … your shame died with your pride.

SAN DIEGO–(BUSINESS WIRE)–Mad Catz Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party interactive entertainment accessory provider, announced today that it has secured a license from Sega® of America, Inc., a leading developer and publisher of videogames, to produce branded videogame accessories based on the Sonic the Hedgehog intellectual property. The agreement gives Mad Catz North American rights to a range of accessories for all current videogame platforms.

“Sonic is one of the videogame industry’s most popular and enduring characters and we are thrilled to initiate this relationship with Sega to create Sonic-branded videogame accessories,” said Darren Richardson, President and Chief Executive Officer of Mad Catz. “We look forward to offering unique and exciting accessories to fans of this truly iconic videogame and popular culture character.”

Jim Sterling