The above clip is the latest in Microsoft’s line of “Believe” ads for their mega smash hit Halo 3. Regardless of your feelings on the actual game, you have to admit the ads have been up there with similar output from Budweiser, Nike and other such companies notorious for shelling out millions for thirty second spots people spend hours talking about at their respective water coolers.
Of course, this latest ad kinda, sorta lets slip the bombshell that the Master Chief dies during the events of Halo 3. Of course, there’s the ever-present air of mystery surrounding his passing — as there’s no corpse — and like a similarly revered gentleman whose corpse miraculously vanished postmortem there are certain very powerful entities at work intent on ensuring that the Chief won’t be gone for long.
Personally, I give him about three days. I call dibs on poking any spear holes.