Japanese TV ads: Super Mario 3D World is so kawaii

Kekekekekekekekeke!

Super Mario 3D World is out now in North America and it’s amazing. The wonderful Wii U platformer also launched this week over in Japan, where it received a trio of rather adorable television advertisements.

Between the effervescent commentary and charming “Neko Mario” hand puppet, I just couldn’t help but crack a smile while watching these videos. Now, if you’ll excuse me, I think I’m going to go jump back into the game now. I can’t resist. Agh, it’s so good!

Kyle MacGregor Burleson