Heavy competition for Holiday ’09 has titles moving to 2010

Ubisoft’s Michael de Plater was the creative director of EndWar, and he sees a different kind of war coming this Christmas/Holiday season — the war for your gift money. Because of this upcoming battle, de Plater sees games moving to a 2010 release instead, to make sure they do not get lost in the holiday shuffle.

“It’s a bit tough to launch a new IP exactly at Christmas when you’re head-to-head with blockbuster sequels,” said de Plater. “It’s interesting to see a number of big titles, like Heavy Rain, being targeted at 2010 to avoid the Christmas rush.

“And Ubisoft’s got Ruse coming out in 2010. Even God of War 3’s in 2010, that’s how brutal it is. I mean, you’ve got Assassin’s Creed 2, Modern Warfare 2, Mass Effect 2…”

Hell, 2010 is going to be a sequel year. He forgot BioShock 2. And Final Fantasy XIII. Really, you should be asking for money and gift cards for Christmas instead of games.

[via GamesIndustry]

 

Dale North