Guitar Hero World Tour to feature instrument, equipment licensing up the wahzoo

If you’re looking for the most authentic rock experience this fall, you’ll need look no further than Activision’s Guitar Hero World Tour. And by “most authentic rock experience” we mean a lot of real world logos and branding. Lots and lots of it. 

Activision have announced today that the upcoming World Tour will feature an exhaustive list of popular instrument and equipment brands. Players can purchase gear and score sponsorships from: Ampeg, Audio-Technica, EMG Pickups, Ernie Ball, Evans Drumheads, Guitar Center, Krank Amplification, Mackie, Marshall, Orange County Drum & Percussion, Pork Pie Percussion, Regal Tip, Sabian cymbals, Vox and Zildjian drumsticks.

But it doesn’t stop there! The game will also feature digital re-creations of world-renown rock stages and locations, including Amoeba Music, House of Blues, and San Francisco’s AT&T Park. 

“Gamers have come to expect a certain level of realism in videogames and by collaborating with key brands in the industry we’re able to deliver with Guitar Hero World Tour,” said Activision’s Dave Anderson, Sr. Director of Business Development. 

I’m already bracing myself for the cries of “sell out” and “brand whoring,” but let’s be honest here — it’s not as if any of this stuff is really out of place in Guitar Hero: World Tour. I personally have no problem with them including well-known brands and locations like this, as long as they’re relevant. Now if I have to play my encore gig at the fictional 7-11/Arby’s/Chick-Fil-A World Bowl, we’re going to have a problem. 

GUITAR HERO® WORLD TOUR TO FEATURE EXCLUSIVE PARTNERSHIPS WITH PROMINENT MUSIC INSTRUMENT AND EQUIPMENT MANUFACTURERS

Game Set to Deliver Most Authentic Rock and Roll Experience Yet

Wednesday 27th August/… After raising the bar of authenticity with every release in the Guitar Hero® franchise, Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero® World Tour is cranking it to 11 by featuring several of the most influential instrument and equipment brands in the music industry. Gamers can score in-game sponsorships and gear from Ampeg, Audio-Technica, EMG Pickups, Ernie Ball, Evans Drumheads, Guitar Center, Krank Amplification, Mackie, Marshall, Orange County Drum & Percussion, Pork Pie Percussion, Regal Tip, Sabian cymbals, Vox and Zildjian drumsticks.

In addition to featuring products, the game lets virtual bands play on the same stage as many of their favorite musicians with digital re-creations of Amoeba Music, Live Nation’s House of Blues® Sunset Strip and San Francisco’s AT&T Park.

“Gamers have come to expect a certain level of realism in video games and by collaborating with key brands in the industry we’re able to deliver with Guitar Hero World Tour,” said Dave Anderson, Sr. Director of Business Development for Activision Publishing, Inc. “With the most advanced wireless instrument controllers, the in-game likeness of multiple multi-platinum recording artists and authentic on-stage gear, the game offers the ultimate rock and roll experience.”

When the house lights go down this fall, a new generation of guitarists, drummers and fearless frontmen will come together and rock with Guitar Hero World Tour. The latest installment in the #1 best-selling video game franchise of 2007, Guitar Hero World Tour transforms music gaming by expanding Guitar Hero’s signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes including Band Career and 8-player “Battle of the Bands,” which allows two full bands to compete head-to-head online for the first time ever. The game features a slick newly redesigned guitar controller, drum kit controller and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock ‘n’ roll anthems. Music creators will also be able to share their recordings with their friends online through GHTunesSM where other gamers can download and play an endless supply of unique creations.

Nick Chester