Call of Duty XP attendees not only had a chance to play Modern Warfare 3 multiplayer for the first time, but also to get bombarded with advertisements for products like Mountain Dew. But it’s for a good cause: double XP for Call of Duty.
This special limited edition Mountain Dew (Mtn Dew? WTF?) can was stuffed inside the black goodie bag Activision was handing out to attendees this weekend. But it’s more than just a fancy can. It’s being used as part of a promotion, where players who take a picture of the can and send it into a special Pongr email address (no, I’ve no idea what a “pongr” is) will get a code to earn double XP.
Since I don’t think I can take this can on a flight (liquid and all; plus, I don’t really want it), I want to pass the double XP on to you. I’ve taken more than a dozen photos of the can in various places around my hotel room, and attached a scan of the directions below. I’m unsure if PepsiCo, Activision, or Pongr (no seriously, what is that?) will be checking for duplicate photos, but it’s worth a shot. Have fun!