Get a tattoo or mohawk from Ubisoft at PAX East

To promote Far Cry 3 at PAX East, Ubisoft is giving fans the opportunity to get a (totally real) tattoo or mohawk. As Hamza would say, this is happening “because videogames!”

Suze from The Hourglass Tattoo Parlor will be at the show on Friday, April 6 to do designs based on the tribal tattoos in the game. Mohawks, on the other hand, are being offered throughout Saturday and Sunday. Those who sign up for either of these stunts will get a free tank top.

I know you’re waiting for me to say this is all a joke, but it’s really not. Expect to see attendees getting haircuts on the show floor, and be sure to stare at them awkwardly. If you were just hoping to try out Far Cry 3, the multiplayer will be playable.