PC, PS4, and mobile is a wide net
Genshin Impact seems to be a huge success from studio miHoYo, having already cleared the 17 million download mark according to mobile industry tracker App Annie.
17 million downloads is a feat all on its own, but according to analyst Daniel Ahmad (whom a lot of you know as “ZhugeEX”), the game is “on track to gross more than $100 million across all platforms by the end of this month.” Ahmad says that the game is most popular in the US, Japan, South Korea, and Southeast Asia, and that “over 300 people” worked on the game across the span of four years, culminating in a $100 million budget.
The free-to-play RPG greatly benefits from a laid back microtransaction and gacha structure, which essentially allows players to run through the game’s entire multi-chapter storyline without spending any money (with the option to run gacha pulls for new characters and weapons). While gacha is enough to scare away droves of people, Genshin Impact is getting high praise from a lot of folks within the industry, leading to a long tail via good word of mouth.