FreeStyleGames acquired by Activision, working on new IP in music genre

Activiion Publishing has revealed today that it has acquired U.K.-based videogame developer FreeStyleGames. The developer is best known for work on the PlayStation 2 breakdancing and music title B-Boy, which was … interesting, at best. 

FreeStyleGames is currently hard at work on developing U.K.-centric downloadable content for the Guitar Hero series. Most interesting is the revelation that the developer is also working on its own, yet-to-be-announced new intellectual property in the music genre. Start guessing … now!

The full announcement is after the jump. 

Activision Publishing Acquires U.K. Game Developer FreeStyleGames

Studio to Focus on Music-Based Games

SANTA MONICA, Calif., Sept 12, 2008 /PRNewswire-FirstCall via COMTEX News Network/ — Further strengthening its development resources and underscoring its commitment to the music-based genre, Activision Publishing, Inc. (Nasdaq: ATVI) today announced that it has acquired FreeStyleGames, a premier U.K.-based video game developer specializing in music-based games.

This acquisition represents the latest step in Activision Publishing’s strategy to expand its global leadership position in the music-based genre. The company established the genre with the Guitar Hero(R) franchise, which has sold in excess of 22 million units worldwide, according to The NPD Group, Charttrack and GFK. FreeStyleGames is currently developing localized downloadable content for the Guitar Hero franchise, as well as a yet to be announced new, intellectual property in the music genre.

“Activision Publishing is the undisputed leader in the music-based games and we see tremendous opportunity for continued growth, particularly in Europe,” said Mike Griffith, President and CEO of Activision Publishing, Inc. “An important part of our European growth strategy is to work with local developers and provide music content that resonates with the market. FreeStyleGames has an award-winning team with a history of developing innovative and creative music-based games and they are uniquely positioned to help us expand our leadership in the genre.”

“This is an exciting time for our company and great recognition of our success to date that Activision Publishing would look to welcome us to their studio roster,” said Jamie Jackson of FreeStyleGames. “Our goal has always been to deliver the most compelling entertainment experiences, and with the infrastructure, support and financial resources of Activision Publishing, we will be able to set our goals even higher than they are today.”

Under the terms of the acquisition agreement, FreeStyleGames has become a wholly owned subsidiary of Activision Publishing and the company’s management team has signed long-term employment contracts with Activision Publishing. The studio will continue to be based in Leamington Spa, U.K. Financial terms of the agreement were not disclosed.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.

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