F.E.A.R. 2 gets catty with viral marketing

Mischief PR are a smart bunch. Case in point: to promote the release of Fear 2, they suited up specially trained black cats with the little Fear 2 branded jackets you see above. Tomorrow, Friday the 13th, they will patrol the streets of London with their trainers to try to garner up some attention for the game (and no doubt to scare the hell out of some superstitious types).

Of course, cats are also cute, so even for people who are not the scary types, they may be wondering why cats are walking around wearing little coats,so the marketing ploy still works. All I can think of is taking my cat out on a walk, which would surely result to some sort of injury to myself and quite possibly others.

[Via NOTCOT]