Sony might not be rolling in mad bank right now, but SCE president Kaz Hirai remains hopeful that the PlayStation brand will provide the key to clawing back some cash. The secret lies in the PlayStation Network, with Hirai believing that the online service’s expansion will see the company breaking even.
“We need a strategy where buying a hardware is not the endpoint but instead a starting point that can offer new experiences to our customers,” states Hirai, clearly setting us up for the announcement of the PSP Go. He believes that PSN revenue will more than double to about 50 billion yen ($525.6m/£325.6m) this fiscal year, making up for the 18% sales dip that the PlayStation division suffered at the end of March.
Money, Sony wants it. Do you want to give it some?
