Europe: Win a BMW from Activision and Sony

This is for European gamers. Americans: don’t read this. You’ll just get mad.

To promote the PS3 demo of Activision’s Blur, they’ve teamed up with Sony to give away a new BMW 125i car. What’s crazy is that entering to win this fine vehicle is as simple as downloading the blur demo and playing it. From August 4th through 25th, downlad Blur from the PlayStation Network, play it through level 5 or higher, and you’ll be entered into a sweepstakes to win this BMW 125i coupé equipped with sporty BMW Performance accessories.

The runner-up prizes are copies of Blur for the PS3. Not a car. A game.

For those lucky gamers in Europe, check out the full rules here.