Epic Games has declared that users want more than just one-buck fancies filling up their mobile game experiences. Using the success of Infinity Blade as a base, senior manager Mike Gamble believes that demand for larger, $6.00+ iOS games is strong.
“Experience tells us that if you create content with high production values the audience will buy it,” said Gamble. “You’re customers, what would you prefer to do: Buy a game like Infinity Blade for $6 with plenty of gameplay, good production values that offers a visceral experience; or pay 99c for something you play once and never ever go back to?
“The proof for us has been Infinity Blade. It’s a triple-A quality title built and shipped late last year. So far, we’ve earned more than $11 million of revenue from it — that’s after Apple have taken their cut. Okay, it’s not necessarily a strictly comparable case because Apple picked it up and promoted it heavily on TV etc. But even if you take those mitigating factors out, there’s an audience out there who want to play good quality games on mobile devices – whether it be pads or smartphones.”
I gotta say, I loved Infinity Blade and I’ve enjoyed some of GameLoft’s more expensive offerings, too. If the game is truly substantial enough to deserve it, I’ve got no qualms about paying six to ten bucks for an iOS game. How about you?