Epic defends Sony’s refusal to drop PS3 price

Sony may have put a few industry noses out of joint by refusing to lower the PlayStation 3 price, but the platform holder has won itself at least one unlikely ally — Epic’s Mark Rein, who believes that dropping the price would have been the wrong decision for Sony to make this year.

“The truth is Sony has had a difficult year and I think they had to do what they had to do to try to be profitable,” he explains. “They have their own financial issues to solve and lowering the price of the console would probably have made their situation worse. They will get around to it in their own good time. If you’re willing to look at this as a long-term play, they’re going to be just fine.”

Mark Rein also pointed out an interesting fact about the current generation, pointing to a reason why we’re nowhere near ready for a new bunch of consoles:

“Over half the users who played Gears of War 2 so far do not have HDTVs,” he said. “Of the systems that are out there now, the majority of them aren’t plugged into HDTVs. So there’s no way we’re ready for the PlayStation 4 or the Xbox Whatever.”

I’ve always said that Standard Definition is still called standard for a reason. It still boggles the mind how some developers (coughCapcomcough) keep putting tiny text in their videogames, despite the fact that half the gaming public can’t read it.

Jim Sterling