Eminem’s new video is packed with COD: Ghosts imagery

Cross-promotion

[Video watchers: Explicit lyrics warning!]

It has been awhile since we’ve seen a music video that was so heavy on the cross-promotion. Somehow, Eminem’s “Survival” crams so much Call of Duty: Ghosts promotion in without being offensive or heavy handed. I’m kind of impressed!

I mean, I don’t like the song at all (it sounds like he has to poop for most of it, and the hook is lousy), but the cross-promotional imagery isn’t bad or annoying. The shot where a German Sheppard (COD Dog, Riley, is that you?) runs in front of a wall plastered with five or more Ghosts skull logos didn’t even have me flinching. Maybe it’s just that I have a soft spot for dogs.

Call of Duty: Ghosts releases November 5, 2013 for the PC, PS3, Xbox 360, and even Wii U, and then on November 15 for the PS4, and November 22 for the Xbox One.

Dale North