EA setting up its own exclusive little Android store?

Not content to fight with Valve and Apple it would appear that Electronic Arts wants us to run yet more proprietary storefronts, this time on Android. A placeholder site for an EA Mobile Android store has been discovered, although this time it’s not quite an Origin spin-off. 

The store is called The EA Flexion Store, and it’s currently empty. Its “Help” page promises that “new games and offers” are due to be added and there is a detailed description of using Flexion to download trials and unlock full games afterward. 

I can’t wait until Electronic Arts just releases its own home console. One that can only play EA games.

Is EA about to launch its own Android Store? [Pocket Gamer]