As time went on, certain players opt to skip out on E3. Blizzard has BlizzCon. Now, EA has “EA Play.”
Instead of hosting a typical E3 booth this year, EA will have a special engagement from June 12-14 at the Nokia Theater in LA (as well as an event in London). It will be open to the public, and will feature new games and hands-on opportunities. It will still have a [likely hilariously bad] press conference though, which will take place on Sunday, June 12 at 4PM ET.
On my end, this makes things much easier in terms of coverage, as I don’t have to watch back-to-back conferences all day long. That is, unless others follow suit and pack their streams in the same day too — we’re still over four months away! EA will still have meeting space at the event, the ESA has confirmed.
EA Play [EA]