EA is pushing for streamers and YouTubers to disclose partnerships

Clear advertisement markers

EA is making steps towards getting streamers and YouTubers to more prominently disclose that they were paid for sponsorships with a new program called “Supported by EA.” In short, they’re requiring folks to use specific logos to make things clear, starting with the above logos.

I know this may come as a shock, but our editorial side/reviewers never takes money directly from publishers — that’s all handled by an ad arm that we stay far away from — and if travel was covered for an event, we disclose it. But in some other cases, viewers might not know that something is actually a scripted advertisement — so good on EA of all companies to actually clamp down on this, even if there was undoubtedly pressure from outside sources given the WB ruling.

Supported by EA [EA via NeoGAF]

Chris Carter
Reviews Director, Co-EIC - Chris has been enjoying Destructoid avidly since 2008. He finally decided to take the next step, make an account, and start blogging in January of 2009. Now, he's staff!