Electronic Arts CEO John Riccitiello has yet again demonstrated his company’s obsession with Activision, claiming that Battlefield 3 has been designed to take down Call of Duty. Just like Medal of Honor last year, and whatever failed endeavor they come up with next year.
“This November we’re launching Battlefield 3,” he stated. “It’s going up against the next Call of Duty, which is presently the number one game in the game industry. It’s a game that did $400 million in revenue on day one.
“This game is designed to take that game down. If you’re looking for a battle of the titans, a Red Sox versus Yankees, if you’re trying to understand if it’s Microsoft versus Google and what the tip-off point is for this holiday season — this is it. There’ll be a couple of hundred million dollars of marketing between these two products going head-to-head; similar designs, we think we’ve got the better product. It’s going to be a blast.”
Somewhere, an Activision executive is laughing at this, because it’s pathetic. Electronic Arts needs to get off Call of Duty‘s nuts, as I’ve stated elsewhere, because it looks desperate when it talks like this. Not to mention, any game designed with the intention of “killing” a rival title invariably fails, because you spend too long looking at someone else’s work and not enough time perfecting your own.
EA, please do not ruin Battlefield 3 with your pitiful Activision vendetta.
Riccitiello hails BF/COD “battle of the titans” [GI.biz]
